Hi, I’m David. I’ve been helping brands connect with people on the internet for the last 10 years.
These days, I’m a Senior Digital Strategist at TBWA\CHIAT\DAY in Los Angeles, leading digital, social, and integrated campaign strategy for Gatorade. Before Chiat, I spent nearly three years next door at our sister agency TBWA\Media Arts Lab shepherding integrated global digital efforts for the Shot on iPhone and Apple masterbrand teams.
I initially arrived in the Golden State after surviving 7 years of Midwestern winters in Chicago, where I built award-winning social presences for brands like Nissan, Subway, and VMware at Zocalo Group, a division of Critical Mass.
I’m unabashedly a numbers guy. I love getting lost in the data and unearthing the tiny, impactful insights others miss. I’m a firm believer that the only way to stay ahead is by constantly questioning (and testing) what you think you know.
But I’m not entirely left-brained. I’m passionate about staying connected to culture and smashing my filter bubbles. From the weird corners of Reddit to Sunday night HBO, I know you have to understand the conversation if you want to make your brand a part of it.
Outside the office, you’ll find me doing a little culinary cultural exploration at your neighborhood hole-in-the-wall ethnic restaurant, posted up in the front row of an indie hip-hop show, convincing myself this is finally the year for my hometown Cleveland Browns, or trying to perfect my pour-over coffee technique on Saturday mornings.
Want to know more? Let’s chat.